Partnership between Location Solutions, AV Living Lab and Nervtech

Dubai, 1.3.2021

Dubai based company Location Solutions is officially entering into an exclusive partnership with Slovenian hi-tech companies AV Living Lab and Nervtech, to bring the first AI Driver Evaluation Hub to the UAE.

Using the latest artificial intelligence technology, the Hub will enable a data-based driver evaluation. This will enhance the existing procedures with a much deeper, biometric, insight into the drivers’ behavior. Similar in magnitude of analysis to the medical tests, the smart AI system aims at qualifying each driver KPIs on the basis of their detailed psycho-physical characteristics and ability to cope with critical road scenarios within less than 30 minutes.

Improving the human factor in traffic will eventually enable happier and safe experience for the road participants and help improve the situation with the traffic congestion in Dubai. In doing this, Location Solutions strives to help achieve the goals of UAE Vision 2021, RTA Vision 2024 and bring closer the vision of zero-casualty and knowledge-based society in Dubai and UAE.

AI-based Driving Evaluation Hub is a complete end-to-end solution, where motion driving simulators, biometric data collections, real road scenarios in digital twins, and cognitive AI & Machine Learning algorithms work together to help improve, train and integrate drivers into advanced Dubai road transport network.

The technology has been developed and patented by the Nervtech AI scientists in collaboration with Stanford University and Virginia Tech. Nervtech AI Evaluation System has been successfully tested by the Red Bull Racing Team receiving their praise for being the closest to the real road experience. “Tokyo (for its Olympics) and London (for its bus fleet) have both lined up to implement the system, however, I am confident that it is Dubai that will become the first Global Digital AI Driver Evaluation Capital thanks to its progressive leadership under HH Mohammed Bin Rashid Al Maktoum and HH Hamdan bin Mohammed bin Rashid Al Maktoum”, says Zaim Azrak, CEO and Founder of Location Solutions.

Moving further, the first Global AI-Based Driver Evaluation Hub will help transform and digitalize the transportation system of the city and country according to the National Priorities of the UAE Vision 2021 and Smart Dubai Strategy 2021.

Commenting on the partnership, Zaim Azrak, CEO Location Solution: »We are glad to have identified an excellent, unique, and innovative technology that will put Dubai as a global leader in road safety and smart mobility using AI for Driver Evaluation. We are happy to partner with AV Living Lab and Nervtech to bring this technology to Dubai and help achieve Dubai Vision and RTA Vision 2024. This will make Dubai the leader in seamless and sustainable mobility. «

Daniel Avdagic, CEO AV Living Lab: »Billions are invested into autonomous, connected, shared and electric mobility. Meanwhile, there is still a lack of investments into the drivers, which would give immediate effect, meaning the human factor in the present is often forgotten. Our goal is to bring AI-based mobility solutions to improve road safety and sustainable mobility – today.«

Matej Vengust, CEO Nervtech: »We are moving from vehicle-centric solutions to human-centric solutions, in order to tackle and resolve the human factor in mobility, which is the main contributor to accidents on the road and traffic congestions. «

For information or questions, please contact:

Location Solutions Contact Phone: +971-4-430-7866

Location Solutions Email:

Location Solution Website:

About Location Solutions

Founded in 2004, Location Solutions (LS) has rapidly established itself as one of the major smart mobility solution providers in the Gulf region.
They focus on intelligent transport systems, fleet management solutions and location-based services. They specialize in GPS/GSM and satellite-based solutions for online tracking, fleet management, AI driver evaluation systems and AI supported solutions. Backed up by strong technical skills, dynamic entrepreneurial spirit, and a proactive fortitude, their team offers a consolidated approach in consultancy, advisory, supply, implementation, integration, and training.

The company’s commitment to excellence is well reflected in the innovative products and services it offers to a wide spectrum of corporations and organizations from major public and private industrial sectors. As a result, and to sustain its status and to maintain a high level of customers’ satisfaction, Locations Solutions deals exclusively with the internationally recognized solution providers and hardware vendors.

About AV Lining Lab

AV Living Lab is a technology startup, focusing on the city/government mobility transformation, technology-based public acceptance, and implementation of new technologies & business models in their real-life CityLab environment. They are also the organizer of the City as a Lab Summit, where leading brands share their new mobility innovation work. The company has successfully implemented multiple (more than 30) proofs-of-concept, including clients such as Google, Daimler, Toyota, and Volkswagen concern.

About Nervtech

Nervtech is a high-tech R&D company specializing in vehicle simulator technologies in the fields of biometric and cognitive driver evaluation, deep machine learning, and data integration. Nervtech is an advanced tool for driver and operator training in variety of driving scenarios. It is also a tool for automatic evaluation of drivers’ performance and collection of physiological and biometrical big data through a set of external medical grade sensoring equipment, synchronized with the simulation software

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